10 ways to get your Art SEEN by potential buyers

Ten ways to Get Your Art Seen by More Potential Customers

As an artist, one of the biggest challenges is getting your work in front of the right audience. I talk to so many artists that are just getting started, and are instantly frustrated because their engagement on social media is low. While I do think a presence on social media is important, you can still have a fruitful art business without it, and you don't have to be a professional sales person to start selling your art.

Here are some effective strategies that I've used over the past 8 years to help me increase the visibility of my art and build a loyal fan base for my artwork. 

1. Leverage Social Media

I know, I said not to rely on social media, but your presence there is important. Social media platforms like Instagram, Facebook, Pinterest, and TikTok can be powerful tools for artists when you have a strategy. Just posting a picture every so often isn't going to drive sales. If you want to use social media as a tool, consistency, engagement and content is key. Regularly post high-quality images of your work, behind-the-scenes content, and engaging stories. Use relevant hashtags and interact with your followers to build a community around your art.

2. Create an Online Portfolio/Website

Having a professional online portfolio, or website, is important. Platforms like Shopify, Squarespace, Wix, or even Etsy. Also, a dedicated Instagram account can serve as your digital gallery. Make sure your website is easy to navigate, visually appealing, and optimized for search engines (SEO). Make it clear how someone can purchase your artwork.

3. Participate in Art Fairs, Exhibitions and Competitions

Art fairs, galleries, and exhibitions provide excellent opportunities to showcase your work to a wider audience. Competitions can provide exposure and credibility. Participating in local events or international art fairs can help you connect with art enthusiasts, collectors, and potential buyers. Be choosey about which ones you select-juried exhibits usually attract actual art collectors. Steer away from the crafty diy markets-that audience typically just wants to recreate what you've done, not purchase it. 

4. Collaborate with Other Artists and Influencers

Collaborations can expand your reach significantly. Partner with other artists, influencers, or brands that align with your style and values. Joint projects, giveaways, or co-hosted events can introduce your art to new and diverse audiences.

5. Sell on Online Marketplaces

Platforms like Fine Art America, Saatchi Art, Art Finder and Society6 are great for selling your art online and can improve your SEO. These marketplaces have built-in audiences actively looking for unique pieces. Ensure your listings are well-crafted with high-quality images and detailed descriptions.

6. Engage in Email Marketing

Building an email list allows you to maintain direct communication with your audience. Send regular newsletters with updates about new works, upcoming exhibitions, special offers, and behind-the-scenes content. Personal, value-driven emails can keep your audience engaged and eager to support your work.

7. Network with the Art Community

Networking is crucial. Attend art events, join local art groups (art leagues), and participate in online forums and communities. Building relationships with fellow artists, gallery owners, and art enthusiasts can lead to valuable opportunities and collaborations.

8. Utilize SEO and Content Marketing

Optimize your online content for search engines to increase your visibility. Start a blog to share your artistic process, inspirations, and industry insights. This not only showcases your expertise but also drives organic traffic to your site.

9. Art Classes and Workshops:

Teaching art classes or workshops at your local community art venue can also help to build a local following and establish yourself as an expert in your medium.

10. Collaborate with Local Businesses:

Offer to display your art in coffee shops, restaurants, and other local businesses. Pop up shows/trunk shows are a great way to see if the business is a good fit for your art. Also creating partnerships with interior designers and real estate agents who might recommend your art to their clients, can be a great way to find art collectors.

 

By combining these strategies, you can significantly increase the visibility of your art, attract more potential customers, and ultimately grow your art business. Remember, consistency and authenticity are key to building a loyal and engaged audience.

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